40 is supposed to be the new 20, at least that is what I’ve been hearing the past couple of years in the media. Everywhere you turn there is a stunning photo of a celebrity lady over 40 who is owning her sexuality, looks like a dream, and leaving all the guys & some girls drooling. Why then, I wonder, did a music executive recently tell one of the dopest singers around that she was too old and nobody wanted to listen to her music because she is over 40?
This weekend I ran across an ad on one of my social media pages requesting funds for a project by Macy Gray. When I clicked on the ad at pledgemusic.com I found a full blown campaign to raise money for Gray’s latest album The Way. This album was originally released on iTunes on October 7, 2014;You’ve probably heard her lead single “Stoned” on an array of TV shows, but the album hasn’t had that much other promotion behind it. The album is classic Macy so I wondered why it didn’t have more of a presence. Now that I have watched the video on her pledge site I know. Apparently, an unnamed music executive informed Gray she was too old to have a successful album and they were not willing to back her. She found another company, Cobalt Music, to partner with her as an independent artist, but she was then responsible for all of the promotion. As a result, she is going to her fans to obtain funding for promotion of her project that she calls her best work. The raspy voice songstress thinks her “Dope Ass” record deserves to blow up, and I couldn’t agree more. In a world of manufactured puppets, Gray is a rare bird of creativity in the music industry. She oozes uniqueness and follows her own path. This is the kind of artist we need to support!
In case you’ve never heard of pledgemusic.com, it is sort of like GoFundMe for musicians. There are several options in her campaign to assist Gray with her project. Here are a few of the options:
• For a mere $10 you will receive a digital download of a “DELUX” version of The Way.
• $25 will get you a signed copy of The Way
• For $99 Gray will hand write the lyrics of your favorite Macy song and she will sign it
• Have you ever wanted a Grammy winner to record your voice mail? Well, pledge $350 and you can have it along with a lyric sheet and signed CD.
• Is your dream to be an executive producer for a major artist, well donate $5000 and your dream will come true.
• How about an acoustic house party for only $15,000?
There are several other fun and fabulous options for you to choose from. It looks like people really want to be a part of her videos because all of the options to be featured in her next video are gone! It is in my nature to help others; however I usually do not promote this kind of project on my blog. For Macy Gray I am making an exception. I believe in what she is doing and I think it almost criminal to tell a woman, who is in her prime, she is no longer relevant because she is older and wiser. Maybe what they really mean is she is too hip to the game. They can no longer pull the wool over her eyes, therefore they are not willing to sign her. So far her campaign is doing well. She is 58% toward her goal with 29 days left. The wealthy fantasy version of me would love to have a custom concert for the bargain price of $40,000, but I think the real struggling artist me will have to settle for a t-shirt.